cleveland botanical garden identity cleveland botanical garden signage

Cleveland Botanical Garden Identity

This is an Akron Gold Addy Award winning redesign of the Cleveland Botanical Garden Logo. The reason for the new identity was because the logo had the same elements as every other botanical garden logo with organic forms, leaves, or flowers. With this new identity there is more focus on the grid structure that represents the strength, landscape, glasshouse, & the city. This logo goes beyond just a garden. The different color of greens shows growth, nature, & variety. Another reason for this particular grid, it shows the letter c, b, & g all into one form. This new identity is to reinvent the garden.

AWARDS // 2013 Gold Akron ADDY
CLIENT // Myers School of Art
ROLE // Student
YEAR // 2012